Emily Attwood is a warrior. After quitting her full-time corporate PR and advertising job in 2019 to enter real estate, she quickly found herself between a rock and hard place.
“I didn’t have much in savings, which forced me to get creative with living,” Emily explains. “I moved out of my apartment, put it up on Airbnb, and lived with friends for four months. I would literally bring my cat to buyer consultations, and I worked several side jobs just to keep everything going. I thought about giving up several times.”
As a single girl with no family in the area, Emily had to make it work. And she did. With a background in advertising, she began focusing on social media, events, and doing open houses to get her name out there. She built a community using social media, where she began connecting and interacting with her base to produce relevant content, and soon, her diligence began to pay off.
“It took me nine months to close a deal, but afterwards, I was able to get into a groove and have fun with my business. For so long, you sit behind your desk, generating and generating and don’t see anything, then when it starts coming through, you see the results of everything you’ve been doing,” Emily says.
At the beginning of the pandemic, when the business was becoming insular, Emily realized she was going to need accountability to help stay focused. Her business was growing, as well, and she needed to develop systems to scale and create a bigger footprint. So she got a coach—Ryan Butler, with another brokerage at Keller Williams Capital Properties. Emily flourished in 2020, selling over 20 homes and producing over $10 million in volume.
“I think what makes me different is that I went into real estate wanting to make it FUN, using my advertising, social media, and acting background to bring a new perspective to the market. My goal has always been to help people who never thought they could buy or sell real estate. I always want to be approachable, educational, and show my personality in everything that I do,” says Emily.
Emily was born and raised in Salt Lake City, Utah. Always the creative, she grew up acting and was a child performer. She wanted to become an actress and even attended art school in San Francisco her first year of college. However, she ultimately decided the acting life was not for her and returned to Salt Lake City, completing college at the University of Utah.
“Through the University of Utah, I received an internship in Washington D.C. for the summer in 2010, and that’s when I fell in love with D.C.,” Emily explains. “I ended up moving here in 2011, packed up my whole life in a car, and drove across the country after graduating from college.”
Emily was working in corporate PR and advertising at a PR agency when she hit corporate burn out in 2018. “I was tired of working so much to feel like I wasn’t progressing as much in my career. I was at my 30th birthday and I was miserable, so scared to go back to my job. I had nightmares and anxiety around it and knew something had to change,” Emily recalls.
People always told Emily she would be a great REALTOR® — she had started businesses before and had that hustle mentality — and she considered it for quite some time. She never did it, though, because she wasn’t sure she wanted to build a new business again. But after feeling extremely stuck and miserable, she decided to enroll in online classes, obtained her license, and started to work her real estate business in 2019.
“Having a background in PR and marketing has made a huge impact on my career in real estate and I wouldn’t have my journey any other way,” Emily says. “Though it hasn’t always been easy and there have been a lot of scary times, I used the fear to push me harder and to never go back to where I was.”
“I am so glad I made this leap into real estate,” she continues. “Having the opportunity to take time with friends and family when I want is something I have always wanted from a career. Plus, I can leave a legacy with my business that can be passed to future generations. It has truly been life-changing for me.”
In addition to real estate, Emily is an alumni advisor for her sorority, Alpha Chi Omega, which raises funds for charities that help women in domestic abuse relationships. She volunteers regularly at the D.C. food bank and donates to D.C. Central Kitchen as well.
“This year, my professional life has given me the ability to have more freedom to be there for my family, my community, and to be more present for friends and relationships in my life,” says Emily. “I couldn’t be more grateful.”