Brad Rozansky was recently contacted to list a house for a woman he had helped 12 years prior. However, Brad didn’t represent her in the previous purchase; he was the listing agent.
“At first, she saw me as an adversary rather than an advocate,” Brad remembers. “She wanted this home for her young son, specifically, and now, he just graduated from high school and is headed to Cornell. She called me because, after all those years, she was so appreciative of my help in getting her and her son in this house. These stories are the reward of being a real estate agent.”
In his 44 years in real estate, Brad Rozansky has countless memories that mirror the one above. The model he’s taken to real estate success revolves around playing the long game. He values connection and his reputation more than any one deal — and the results have certainly paid off. Brad has closed over $1.25 billion in business in his career, including $50 million in 2020.
Yet, what makes Brad most proud isn’t his sales numbers; it’s his family.
Rewind: Four Decades and Counting
Originally from the D.C. area, Brad graduated from West Virginia University and soon set off to start his own painting business.
“My parents were business owners themselves, so I think the notion of being my own boss was ingrained in me at a young age. I was always told I was a natural salesman,” Brad says.
Brad had been painting homes in Morgantown, West Virginia. When he returned home, he figured he would start his own operation. But, it didn’t take long for Brad to decide that “there wasn’t much of a future in it.”
“A friend of mine was working for a condo specialty firm … so I got into real estate,” Brad recalls.
By 1980, Brad and two friends started their own real estate company, which they ran for 12 years. He would go on to spend 29 years with Long & Foster, and today works for Compass.
“I have one of those personalities that is great for selling real estate; I multi-tasked even before it was called that (my mom thought I was unable to focus), I enjoy the social aspects of meeting people, and I love making that connection of a family to a home.”
Working in real estate has, perhaps most importantly, allowed Brad to continually put his family first. He admits that finding a balance between his professional and home lives is a challenge, but it’s one he’s undertaken joyously.
“With so many careers, it’s easy to let the job take first precedence, but with real estate, if you work really hard at it, hire the right team, and understand that it’s never going to be perfect, you can have a great work-life balance,” Brad says.
When his kids were younger, Brad remained committed to attending their sporting events and school performances. “I am proud of that. I was there for them when they were young. It’s challenging, but doable in this field.”
Following in Their Father’s Footsteps
Today, all three of Brad’s children work in the real estate business. His daughter, Lucy, was once on his real estate team and now sells real estate in Denver, Colorado. “Very successfully, I might add,” Brad smiles.
Brad’s son, Eli, is in commercial lending and acquisitions in Denver. His youngest, Luke, is a part of The Rozansky Group at Compass and was previously featured as a Rising Star for DC Metro Real Producers.
“I’ve been really lucky to work with all three of my kids,” Brad says, smiling. “The advice I would give any parent working with their kids is to understand they are smarter than you. The failure you see in most family businesses is that parents don’t listen to their kids.”
Forty-Four Years and Counting
Today, Brad remains passionate about his work in real estate — and, of course, golf. He enjoys a round with his wife, Kathy, as well as peers and clients.
“I think that my success has been through diligence. I don’t easily take no for an answer, so being patient and working through a deal is paramount. I have clients I’ve worked with multiple times, and many that I work patiently with for months or a year at a time. Everyone is different; respecting the goals of your clients and not putting your own interests first is what leads to a successful real estate career,” Brad explains.
Brad hopes to be remembered as an agent who is fair, honest, and easy-going. He wants his clients to feel like they had expert advice at every step along their journey. Above all else, however, Brad wants to be remembered as a good father.
“The big win-win for me is my kids.”