“I experienced my whole world opening up when my daughter got her driver’s license,” Amy Embrey, of Keller Williams Capital Properties, recalls. “She started driving my son around, and I looked up and said, “I need something to do.’” After 16 years as a stay-at-home mom, Amy was hungry for professional accomplishment. So when space suddenly opened up in her life, she sensed a world of opportunity.
During her time as a stay-at-home mom, Amy had become deeply entrenched in her community. From being a Girl Scout leader to the president of her homeowners’ association, she wore many hats and served in multiple capacities. “Real estate was a very logical extension of the community service I had already done,” Amy explains. “We were looking to buy a house at the time, and I said, ‘Why don’t I just get my license?’”
Amy’s dive into real estate was an exploration of faith and purpose. She entered the business with a big question: “What is my purpose for this next phase of my life? And I felt like real estate was the answer I was hearing.”
Stretching her Limits
One of Amy’s first transactions was for a good friend. That friend trusted Amy completely, and once the sale was complete, Amy felt a boost of confidence. This helped propel her to further success. “Once I had done that, I realized how great it felt to have been able to be of service. And I realized that I could do it at a high level.”
Amy also realized the value of stepping outside her comfort zone. If she was going to achieve the success that she dreamed of in real estate, she would have to stretch her boundaries, little by little, day by day. “Getting outside of your comfort zone is where the magic happens,” Amy smiles. “It’s certainly an exercise getting outside your comfort zone. And branching out into this entirely new world with the opportunity to fail, and just starting completely from scratch, it was really uncomfortable.”
Once Amy began to get a taste of consistent success, the process became easier. She embraced the opportunity to serve others, just as she had in her prior community roles. “It’s my mission to help people achieve their goals,” she says.
Amy has now been in the real estate business for four years. In 2020, her third year in production, she closed $20 million. In 2021, she hired a director of operations and focused on expanding her team. As of this writing in late 2021, she was tracking to close around $14 million personally, and in 2022, she hopes to take a big step forward. “We intend to help 60 families this year. My average transaction was a little over $800,000 my first year, and last year, my average was a little lower, at about $650,000, so I expect to close about $40 million this year.”
On Family and the Future
Amy and her husband, Rett, have two children. Grace is in her first year at Duke University School of Law, and her son, Wyatt, just got his real estate license.
As Amy steps into the future, she does so with the understanding that her continued success hinges on her willingness to work hard, act boldly, and continually push her own limits.
“Success is simple, not easy,” she says. “If you do the things you need to do in real estate, you will be successful. But it’s hard work. When you find a way to provide value to the world around you, success will follow.”