“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget the way you made them feel.” —Maya Angelou
“Ultimately, I’d want to be remembered for being kind. To be kind and have empathy goes a long way in business and in life. It makes people feel comfortable, secure, happy, and cared for. And especially in our industry, that’s exactly how I want my clients to feel,” Danai Mattison Sky begins.
Danai has been selling real estate for 10 years — yet she’s been in and around the real estate business for much longer. She’s gone from working as an administrative assistant to managing the Long & Foster Capitol Hill sales office, and back into a sales role as the director of sales for The Brooks Condominiums at Historic Walter Reed with Urban Pace. While her knowledge, experience, and achievements in real estate are astounding, Danai actively practices going back to the basics. She works hard to continue to tap into the emotional aspects of real estate, which allows her to give each and every client the care they deserve.
“As cliché as it sounds, the most rewarding part of the business is helping clients achieve their real estate goals,” Danai continues. “Whether it’s a first time home buyer or a seller that is looking to move on to their next chapter, knowing you were a part of helping them is very rewarding.”
Real Estate Roots
“I started in the business when I was 14 years old,” Danai smiles.
Her father, Dale, has been in the business for 44 years now. In high school at the time, Danai was looking for her first summer job, so she asked her father’s broker for a job.
“I helped with paperwork, stocking the office, answering phones. I did that for two summers and then began working for my dad’s team in transaction management throughout college.”
While in college, Danai got licensed, and right out of college, hit the ground running in the new home condo sales arena.
“A big part of it is it’s what I knew best,” Danai says.
She began as a transaction manager, but after only three months, a sales position opened up.
“While I didn’t know if I wanted to jump into sales, it seemed like an incredible opportunity, so, being licensed already, I asked for the opportunity and joined the sales team while also handling the transaction management. That first month we did almost $20M in volume, and I was hooked. The position showed me I enjoyed sales, I was good at it, that I love new home sales, and condos were and would be my niche.”
Danai has always had a love for real estate. Being a second-generation real estate agent, she had the pleasure of growing up around the business — observing what was needed to succeed, as well as the significance of the work that real estate agents do.
“I knew it was an industry I wanted to be involved in and make a mark in,” Danai says.
A Community Staple
As a native Washingtonian, Danai learned early on how important community involvement is.
“Especially with a dad that has achieved so much — not only in sales but in his volunteer efforts in the industry at a local, state and national level — it is somewhat daunting to follow in his footsteps.”
Still, Danai recognizes that the steps she takes are her own. “I am creating my own path in the business — and beyond grateful to have [my dad] as my mentor and often my guide.”
Danai is passionate about giving back to the industry in the form of volunteer leadership. She will be 2020 President of the 11,000-member local association of REALTORS® — GCAAR (Greater Capital Area Association of REALTORS®).
“In that position, I will work to continue to support our membership and lobby for their interests, as well as [for] the consumers we serve. I am also extremely passionate about the current project I am working on, the redevelopment of the historic Walter Reed. The Parks at Walter Reed is the largest mixed-use development in DC right now, and I am honored to be the director of sales for the first of the condominium buildings on-site, The Brooks. My love has always been new home condo sales and to be involved in a project like this from the ground up — one that will make such a positive imprint in the community — is exciting and fulfilling.”
“Michelle Obama said it so well, ‘Success isn’t about how your life looks to others, it’s about how it feels to you. We realized that being successful isn’t about being impressive, it’s about being inspired. That’s what it means to be true to yourself.’”
In real estate and in all things, Danai aspires to be true to herself. She knows that it’s the only path to true fulfillment — for herself, for her family, and for her clients.