“We favor relationships over traditional marketing. It creates accountability when somebody has a dedicated person whom they can contact if something goes wrong.”
Each member of the 123JUNK team has found their way into the business through their own journey, their own path. As their paths have converged, they’ve discovered, together, an opportunity to do good in a world where the disposal process (i.e., what happens to our trash after it leaves our home) is often overlooked.
123JUNK is changing the notion of what junk-removal services entail. By focusing on community advocacy, donations, and recycling before trash hits the landfill, they are practicing social and ecological responsibility in a world that so desperately needs more of it.
A full-service junk-removal company, 123JUNK has grown to be the premier provider for the D.C. Metro area, including Northern Virginia and Maryland. The company does more than merely clear out garages, basements, and attics and haul off truckloads of debris. Their commitment to social responsibility and environmental protection is what sets them apart from their competition. Even their name is a nod to the three-step approach they use when getting rid of items: 1. Donate, 2. Recycle, 3. Dispose: 123JUNK.
123JUNK has built a talented client relationship manager team to focus on relationship-building. “We favor relationships over traditional marketing,” owner Collin Wheeler says. “It creates accountability when somebody has a dedicated person whom they can contact if something goes wrong.”
123JUNK: Meet the Team
123JUNK tailors its business model toward real estate agents. As a referral business, partnering with agents is their niche.
Real estate and junk removal are not as different as some people may think. “Both industries are about providing a solution for a problem, marketing that solution through relationships and quality services, and providing an abundance of value to your clients.”
123JUNK’s humble beginnings and marketing ideology has been woven into the fabric of the company’s DNA. As a bootstrapped start-up, 123JUNK didn’t have the option of traditional marketing.
In 2008, at the height of the recession and with $4,000 to his name, Collin invested in a 1992 landscape truck and a stack of business cards. The company’s model was simple: Set clear expectations for the client, over-deliver on services, and trust that it will lead to more business.
This survival mentality forced 123JUNK to focus on the client experience rather than marketing and sales. Their logic was as follows: If the quality of the services was high, then their clients would remark to others about their experience, leading to more business. If their service quality was low, then they would stagnate. The degree to which the referrals came in served as a testament to the quality of work provided – and they continue to get positive reports back, in the form of customer testimonials and referrals.
123JUNK’s trio of client relationship managers, Kevin Wheeler, Ethan Delahunty, and Neil McKinnon, are responsible for making sure that their clients and partners are satisfied with the work that gets done.
“A big part of success, in my opinion, is helping other people be successful,” Kevin begins.
Kevin is the brother of 123JUNK founder, Collin Wheeler.
“My brother started the company when I was 16 years old, and he saw my friends and me as an opportunity for some cheap labor,” Kevin recalls. “I worked for the company on and off throughout high school and college. Upon graduation, I spent a couple of years in the corporate world, but I decided it was time to rejoin my brother to help expand our D.C. and Montgomery County presence. It’s been over five years, and I couldn’t be happier with my decision.”
Outside of work, Kevin enjoys spending time with his family and fiancée, personal development, going out to eat, and all things sports — playing sports, watching sports, and talking about sports. “I’m always trying to make myself a better person through podcasts, reading, exercise, and volunteering in the community,” Kevin says.
“When I was a kid I told my parents that my dream job was working on a garbage truck (so I could ride on the back of the truck), and I feel like I haven’t landed very far off,” Ethan laughs.
“I love talking to people and dealing with other like-minded individuals. I also have a love for entrepreneurship and business development. At 123JUNK, I am able to be a larger part of the development of the company.”
When he’s not working, you’re most likely to find Ethan working out at the gym. He’s done a handful of bodybuilding competitions and aspires to continue them. He enjoys traveling to snowboard during the winter and spending time at the lake during the summer.
In work and outside work, Ethan is honed in on being an authentic human being.
“I am genuine in business and in my personal life. I treat everyone as my friend, not a business opportunity,” he says.
Neil owned a party equipment rental company for a decade before selling it to a larger supplier. Afterward, he wanted to get into an industry with more growth opportunities, with a company that was growing.
“I also wanted the opportunity to make an impact,” Neil says. “I found 123JUNK via a recruiter, and I was not looking for junk, but junk found me, and I could not be happier.” The most fulfilling part of Neil’s work with 123JUNK is helping people who feel lost and overwhelmed.
At home, Neil has four girls – 10, 8, 6, and 2. He’s a people-person at heart, and loves spending time with both his family and his referral partners.
The Road of Social Responsibility
Before items ever get shipped off to the dump, 123JUNK explores two other options: donations and recycling. “Once your items are loaded onto our trucks, they get delivered to local charities, recycling facilities, and the dump, in that order,” Kevin explains. “Our goal is to minimize the amount of junk that ends up in the landfill and maximize the recycling potential for your unwanted items.”
With an insatiable appetite for social responsibility and customer service, it’s no wonder 123JUNK has become such a trusted resource in the real estate community. They are truly taking trash removal to the next step.
“Our biggest reason for success is our customer service,” Neil exclaims. “Very few businesses provide better service than 123JUNK. I am not just talking about junk removal. I am talking about businesses — period.”
“We don’t only provide ourselves to real estate agents as a resource to hauling away unwanted items,” Ethan smiles. “We love doing it.”
For more information, please visit 123JUNK.com.